Los Angeles Rams in the 1970s
In January 1970, the Rams defeated Dallas in the Playoff Bowl, propelling them into their 25th season. George Allen's contract with the Rams was not renewed after finishing second behind the 49ers with a 9-4-1 record. The 1970 All-Pro selections included Merlin Olsen, Deacon Jones, Eddie Meador, and Bob Brown.
In 1972, Carroll Rosenbloom acquired the Los Angeles Rams and began making changes. First, he hired former Detroit Assistant Coach Chuck Knox, who led the Rams to a 12-2 season, the most wins in franchise history. As a result, Knox was named “Coach of the Year.”
Their new quarterback, former San Diego Charger John Hadl, was named NFC “Player of the Year.” Joe Scibelli, Harold Jackson, Jack Youngblood, Tom Mack, and Isiah Robertson joined Hadl on the All-Pro First Team. The Rams won the NFC West title but lost to Dallas in the first round of the playoffs.
Rams Jersey Transformation and Strategic Shifts
Rosenbloom also introduced changes to the uniforms, returning to the classic blue and gold style.
After a 3-2 start in 1974, a dramatic move that stunned the football world—the Rams traded Quarterback John Hadl to Green Bay for five draft picks. James Harris, Hadl's backup, took over as starter and led the Rams to a 10–4 record, their second consecutive NFC Western title, and their first playoff victory since 1951. Unfortunately, they were defeated 14–10 by Minnesota in the NFC final game. Merlin Olsen was named MVP with the Bert Bell Trophy.
With a 12–2 season, the Rams captured their third consecutive NFC Western title in 1975. Along with Tom Mack and Isiah Robertson, Jack Youngblood was chosen NFC Defensive Player of the Year and won first-team All-Pro honors.
A Decade of Dominance and Challenge
After defeating St. Louis in the playoffs, the Los Angeles Rams ended up losing to Dallas in the '75 NFC Championship Game. In 1975, the Rams had the greatest three-year record in the NFL, with a 34–8 record.
With a 10-3-1 record in 1976, the Rams won the NFC West for the fourth year in a row. Quarterback injuries wreaked havoc on the season, as rookie Pat Haden became Knox's fourth different playoff quarterback in four years. The Rams' 351 points in '76 were the highest in the NFC. All-Pro honors went to Jack Youngblood, Isiah Robertson, and Monte Jackson.
The Los Angeles Rams (10–4) won their sixth consecutive division title in '77, despite a 14–7 playoff defeat by Minnesota in the Coliseum. In addition, Lawrence McCutcheon set a new club career rushing record of 5,523 yards.
Ray Malavasi took over as head coach and led the team to a 12–4 record, tying an NFL record for most consecutive division titles. The Rams beat Minnesota 34–10 in the playoffs, but Dallas won the NFC title.
Facing several injuries, the Rams won their seventh straight division title in 1979, tying an NFL record. The team then defeated Dallas (21–19) and Tampa Bay (9–0) in the NFC Playoffs. In Super Bowl XIV, the Rams lost 31–19 to the Pittsburgh Steelers.
Celebrate the LA Rams' Historic Decade with a Rams Throwback Jersey
The Rams throwback jersey is a fan favorite, celebrating the team’s storied history and iconic designs. From the bold blue and yellow jerseys of the Los Angeles Rams’ earlier years to the classic blue and white look from their time in St. Louis, these throwback jerseys are a tribute to some of the team’s greatest moments. Whether you're honoring legends like Eric Dickerson or celebrating the team’s recent Super Bowl success, a Rams throwback jersey lets fans relive the glory of past eras while showcasing their loyalty in style. It's a must-have for any die-hard Rams supporter.
Our NFL throwback jerseys are fully licensed, true to their time period and fully stitched to mirror what players wore on the field. They’re designed to look and feel like the authentic football jerseys of the past.
A custom Rams throwback jersey is the perfect way to honor this unforgettable decade for the Los Angeles Rams in your own way. A Los Angeles Rams throwback jersey embodies the legacy and resilience of a team that captivated fans and left a lasting mark on the sport.
